Intent

Intent is your "who should I call this week?" view. It continuously scans your target market and surfaces businesses showing signs of buying intent — so you can focus your outreach on accounts most likely to buy right now, before your competitors get there.

Every night, Orbital scans every account in your TAM and looks for companies showing recent behavioral changes — growing fast, opening new locations, going digital, and more.

Pre-Requisites:

1. Set up your TAM here.

2. Set your sensitivity here.

The Core Signal Groups

Every business in your feed is tagged with one or more signals. There are four main groups:

🟢 Gaining Momentum

Review pace and recent activity are picking up compared to prior months. This business is getting busier — a strong sign they're ready to invest and grow.

🟡 Losing Momentum

Review pace has dropped compared to prior months. Worth a check-in — they may be feeling pain and looking for solutions.

🔵 New Locations Opened

This business just opened a new location or expanded into a new market. Early-stage accounts with fresh buying needs.

🔵 Going Digital

The business is becoming digitally active for the first time — claiming profiles, adding a website, or filling out their online presence. They're getting serious about growth.

💡 A business can appear in both "Gaining Momentum" and "Going Digital" at the same time. The Going Digital tag is independent and can sit alongside any other signal.

🟣 New Filings

New business filling through state registrations.

🔵 Weather

Businesses likely to need your product right now because a recent weather event in their area created demand — e.g. a hailstorm in Dallas surfaces roofers and auto-body shops in that metro, a hurricane surfaces restoration and tree-service companies, a heatwave surfaces HVAC.

Filter each signal after scanning your TAM

At the top of the page, signal-category cards let you filter by what kind of activity is driving the signal — Growth, Decline, Going Digital, New Locations, and more.

Multi-signal is on by default. These are accounts where two or more independent signals fired in the same week — a much stronger buying indicator than a single signal alone.

What the signal pills mean

Under each business name, you'll see one or more small badges (pills) explaining exactly why they appeared:

Using the Intent Day-to-Day

Switching between profiles

Use the tabs at the top of the page to switch between your saved TAM profiles. Switching tabs shows you the stored results instantly — no rescan needed.

Refreshing manually

Want the latest signals without waiting for the nightly run? Click the refresh button on any profile tab. Clusters appear progressively as they're ready — you don't need to wait for all four to finish.

Frequently Asked Questions

How often does Intent Feed update?

Automatically every night. You can also trigger a manual refresh any time by clicking the refresh button on a profile tab.

Why isn't a business I expected showing up?

A few common reasons: the business has fewer than 50 total reviews (and hasn't shown a digital signal), it falls outside your TAM filters, or the signal didn't meet the quality threshold (fewer than 20 net new reviews, or the trend wasn't consistent across the comparison window).

Can I have multiple market profiles?

Yes — up to 3 TAM profiles per account. Switch between them from the tab strip at any time.

What does "Worth Calling First" mean?

These are businesses showing two or more distinct signals at once. A restaurant that's both gaining momentum on reviews AND just opened a new location is a much warmer lead than one with a single signal.

Does changing sensitivity erase my existing results?

No — it triggers a fresh scan with the new settings, but your previous results stay visible until the new scan completes.

What is the "· 2mo" suffix on pills?

That's the comparison window — the number of months used in the recent-vs-baseline analysis. Early uses 1 month, Balanced uses 2 months, and Strong uses 3 months.Intent