The Core Signal Groups

Every business in your feed is tagged with one or more signals. There are four main groups:

🟢 Gaining Momentum

Review pace and recent activity are picking up compared to prior months. This business is getting busier — a strong sign they're ready to invest and grow.

🟡 Losing Momentum

Review pace has dropped compared to prior months. Worth a check-in — they may be feeling pain and looking for solutions.

🔵 New Locations Opened

This business just opened a new location or expanded into a new market. Early-stage accounts with fresh buying needs.

🔵 Going Digital

The business is becoming digitally active for the first time — claiming profiles, adding a website, or filling out their online presence. They're getting serious about growth.

💡 A business can appear in both "Gaining Momentum" and "Going Digital" at the same time. The Going Digital tag is independent and can sit alongside any other signal.

🟣 New Filings

New business filling through state registrations.

🔵 Weather

Businesses likely to need your product right now because a recent weather event in their area created demand — e.g. a hailstorm in Dallas surfaces roofers and auto-body shops in that metro, a hurricane surfaces restoration and tree-service companies, a heatwave surfaces HVAC.

Filter each signal after scanning your TAM

At the top of the page, signal-category cards let you filter by what kind of activity is driving the signal — Growth, Decline, Going Digital, New Locations, and more.

Multi-signal is on by default. These are accounts where two or more independent signals fired in the same week — a much stronger buying indicator than a single signal alone.